Brooklyn Halo creates UK’s first New York-inspired coffee creamers
Brooklyn Halo is launching Vanilla and Caramel coffee creamers into Ocado, establishing a new American-style coffee creamer category for UK shoppers.
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Establishing a brand new category within the UK grocery market, Brooklyn Halo is launching two flavoured coffee creamers into Ocado this October.
Brooklyn Halo was created to bring the flavoured coffee experience familiar to US consumers to the UK, giving coffee drinkers a simple way to upgrade everyday coffee at home by swapping regular milk and sugar for coffee creamer.
Brooklyn Halo will initially introduce two flavours: Vanilla and Caramel. Made from real milk and cream, they can be poured directly into hot or iced coffee to add a soft and velvety touch.
Flavoured coffee creamers are a $4.26B industry in the US*, while the category remains virtually untapped in the UK retail market.
Available in 500ml (RRP £3.69) and 1 litre cartons (RRP £5.99), Brooklyn Halo is a UHT-treated and aseptically filled shelf-stable range that can be stored ambient or chilled. Brooklyn Halo will be available from Ocado from October.
*DigiRoads Inc United States Coffee Creamer Market Report.
About Brooklyn Halo
Brooklyn Halo is a British coffee creamer brand inspired by New York coffee culture. Created to bring the flavoured coffee creamer experience to UK consumers, Brooklyn Halo combines real milk and cream with indulgent flavours designed to transform everyday hot and iced coffee.
About Ocado Retail
Ocado.com, operated by Ocado Retail, is a joint venture between Marks & Spencer Group and Ocado Group. It reaches 80% of the UK population, with more than 1.2 million active customers and a range of around 47,000 products, including around 7,000 items from M&S and Ocado’s own range.
